Our Brand

Brand Guidelines

UKATA logos

The UKATA logos are the cornerstone of our brand identity. It is our signature; the quality mark of UKATA training, services and messages.

Our logo is recognised throughout the industry, carrying very strong levels of credibility, authority and trust.

Working with the UKATA logo

The UKATA logos are authorised only for the use by UKATA Members dependent on their category of membership.

It is important that you use the UKATA logo correctly and consistently across all applications. Always use the logo in accordance with our main brand guidelines, and make sure you do not alter the logo in any way.

When working with the logo you should only use original digital graphic files, which can be requested from the UKATA Office.

Never redraw the UKATA logo, change it in any way or attempt to create it yourself. You should also never create shapes around the logo.

The UKATA logo should never be used as a substitute for the letters ‘UKATA’ in a sentence or phrase.

It should also only appear once on a single sheet. Duplication can dilute the strength and impact of our logo.

Trademark

The UKATA logos are all registered trade marks owned by UK Asbestos Training Association Ltd. You must always use the logo in accordance with these brand guidelines.

For more information on trade marks, please visit: https://www.gov.uk/intellectual-property/trade-marks

Colour

The colour of the UKATA logo Pantone® Solid Coated 1955 C. By using this colour you will help to enhance recognition of our logo and reinforce our identity. Wherever possible, you should use the UKATA logo against a white or light-coloured background.

If you are printing in mono, you can reproduce the UKATA logo in black. If you are printing on a dark background, you can reverse the logo out of your background colour. You should never reproduce the logo in a tint of the Pantone® colour or black.

The dos and don'ts

Do:

– Make sure you use the UKATA logo consistently and correctly
– Only use the original digital graphic files
– Use the UKATA logo colour (Pantone® Solid Coated 1955 C) to reproduce the logo;
– Use the UKATA logo against a white or light background.

Don’t

– Alter the UKATA logo in any way
– Embed the UKATA logo in a line of text
– Use the UKATA logo more than once on a single sheet, unless on a graphic display
– Use tints of the Panton® colour or black.

Where do I get the UKATA logo?

The UKATA logo is only available to UKATA Members.

Members are provided with their appropriate logo to use once membership has been approved.

Remember: the UKATA logo is a registered trademark. If you are in any doubt about its use or have any other questions, please contact the UKATA office on 01246 824437 or email info@ukata.org.uk.

Use of the UKATA logos

Professional Membership

Professional Membership

 

 

 

 

 

Professional Members may display the UKATA Professional Member logo.

Professional Membership is for companies, businesses and individuals wishing to undertake the delivery of asbestos training as a UKATA Approved Training Provider. Becoming a UKATA Approved Training Provider demonstrates their commitment to delivering the highest standards of asbestos training.

 

UKATA Membership Logo

 

 

 

 

Professional Members may also continue to display the UKATA logo above until a time when the logo is withdrawn from circulation.

 

UKATA Badge

 

 

 

 

 

UKATA Professional Members are also entitled to display the UKATA Verified, Audited and Approved logo. This logo confirms that the UKATA Professional Member has been verified, audited and approved to deliver UKATA certified asbestos training. This logo has been issued to UKATA Professional Members to display if they wish, this logo does not replace their UKATA Professional Member logo.

 

Approved Training Provider Logos

 

 

 

 

 

 

UKATA Professional Members may also display the UKATA Approved Training Provider logo. This logo confirms at what level the member can deliver UKATA certified asbestos training. Again, this logo has been issued to UKATA Professional Members to display if they wish. This logo does not replace their UKATA Professional Member logo.

Professional Membership - Elearning

elearn-logo

 

 

 

 

 

In addition, Professional Members who have been approved to deliver UKATA Asbestos Awareness E-Learning, may display the UKATA E-Learning  Asbestos Awareness logo.

Corporate Membership

Corporate Membership

 

 

 

 

 

Corporate Members may display the UKATA Corporate Member logo only.

UKATA offers Corporate Membership to all major blue chip corporations, local authorities, government departments and health authorities interested in gaining recognition as a UKATA supporter without qualifying for full Professional Membership of the Association.

Members displaying this logo are not registered, verified or approved to deliver UKATA Asbestos training at any level. Only Professional Members are registered, verified and approved to deliver UKATA certified Asbestos training.

Associate Membership

Associate Membership

 

 

 

 

 

Associate Members may display the UKATA Associate Member logo only.

Associate Members are companies who provide an industry related service interested in gaining recognition as a UKATA supporter without qualifying for Professional Membership of the Association.

Members displaying this logo are not registered, verified or approved to deliver UKATA certified Asbestos training at any level. Only Professional Members are registered, verified and approved to deliver UKATA certified Asbestos training.

Important Notice: Any UKATA Associate Member acting as a broker or reseller for a UKATA Member, must meet the criteria as set out in the UKATA Rules of Membership. The UKATA Professional Member you are acting as a broker/reseller for must be displayed when advertising any courses.

Affiliate Membership

Affiliate Membership

 

 

 

 

 

Affiliate Members may display the UKATA Affiliate Member logo only.

UKATA offers Affiliate Membership to all parties interested in gaining recognition as a UKATA supporter without qualifying for full Professional Membership of the Association.

Members displaying this logo are not registered, verified or approved to deliver UKATA Asbestos training at any level. Only Professional Members are registered, verified and approved to deliver UKATA certified Asbestos training.

Use of terms to describe UKATA membership

Terms you can use

Members should of course relate their membership to the relevant Category of Membership held. Members may use the terms detailed below to describe their membership of UKATA.

Professional Members

  • UKATA Professional Member

In addition to the above, the following terms can be prefixed to; Professional Member, Training Provider or Training to describe membership:

  • UKATA Approved
  • UKATA Registered
  • UKATA Verified
  • UKATA Certified

Corporate Members

  • UKATA Corporate Member

Associate Members

  • UKATA Associate Member

Affiliate Members

  • UKATA Affiliate Member

The use of these terms is of course subject to on-going conformance with our Articles, Rules of Membership and any other relevant bye laws.

Terms you cannot use

The use of the term UKATA Accredited is NOT permitted under any circumstances, as a full UKATA accreditation scheme is not possible at this time.

The Association actively monitor the use of authorised and non-authorised descriptors of membership.

Misuse of the UKATA brand

The Consumer Protection from Unfair Trading Regulations 2008

The Consumer Protection from Unfair Trading Regulations 2008 specifically ban businesses from displaying any form of trust mark, quality mark or equivalent if they are not authorised to do so.

Outright prohibitions

6.1 Schedule 1 to the CPRs lists 31 commercial practices which are considered unfair in all circumstances and which are prohibited.  There is no need to consider the likely effect on consumers. The text that follows lists these banned practices and provides some illustrative examples in italicised text. Breaches of these provisions may also breach the other prohibitions in the CPRs.

(1) Claiming to be a signatory to a code of conduct when the trader is not.

(2) Displaying a trust mark, quality mark or equivalent without having obtained the necessary authorisation.

(3) Claiming that a code of conduct has an endorsement from a public or other body which it does not have.

(4) Claiming that a trader (including his commercial practices) or a product has been approved, endorsed or authorised by a public or private body when the trader, the commercial practices or the product have not or making such a claim without complying with the terms of the approval, endorsement or authorisation.

For more information please visit:
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/284442/oft1008.pdf

How to report misuse of the UKATA brand

Email info@ukata.org.uk or contact the UKATA office on 01246 824 437

Third Party Brokers / Resellers

E-Learning Broker / Reseller

UKATA allows all Professional Members the opportunity to offer third party asbestos training via a bona fide broker. UKATA requires that any broker entering into such a partnership with a Professional Member shall provide a signed agreement confirming such. This agreement does not constitute any kind of contract between the two parties.

In respect of E-Learning the UKATA Rules of Membership must be adhered to which states:

8.5  E-Learning approved members can utilise third party organisations, who are not UKATA members, to assist in marketing, advertising and selling their E-Learning packages on their behalf. To ensure integrity, the UKATA member’s company logo and details of ownership must be advertised at the point of sale and throughout the course which has been verified.

The third party organisation would become the point of contact for the purchaser and user of the training course and as such must be able to demonstrate sound knowledge of the subject matter. They will have to demonstrate to UKATA that they have a senior person i.e. Director, within their organisation to deal with E-Learning support questions that may arise from delegates sitting the training course. As a minimum, they must meet the qualifications as set out in 2.4* and must evidence this to UKATA for verification and approval that this requirement is met. If the third party organisation cannot meet the standards set out they will not able to offer these courses on behalf of the member.

The third party organisation must demonstrate that they are not the owner of the E-learning course and must explain this to any prospective purchaser. They must also be a fully operational trading company (i.e. not a dormant company) and not act as a “front” for another organisation. If any third party organisation should not meet these requirements on behalf of the Member, then that Member will be held accountable for any breach and could face disciplinary action.

8.6  Any member agreeing or engaging a third party organisation to advertise their E Learning package must demonstrate, by way of a formal written and signed agreement, confirmation that the third party organisation is not the owner of the course and that they will in turn abide by these Rules of Membership as outlined above. This agreement must be forwarded to the Executive Committee who will check and verify this. If this is found to be satisfactory the member can allow the third party organisation to implement their “in partnership” logo through their API coding. If un-successful, or if no formal agreement can be demonstrated, the API coding must not be adjusted and the “in partnership” logo must not be used on the certificates.

*2.4 UKATA Rules of Membership
Category A – Asbestos Awareness Training Only Course

Trainers should have a minimum of 3 years’ experience working within the asbestos industry; this will be taken to include, Surveying, Analytical, Removal, Consultancy, Training, Management etc.

or A health and safety background (minimum of 3 years) with a formal asbestos qualification:

• BOHS P402 or P405 or P406;
• UKATA New Manager course;
• other such qualification that UKATA deems to be acceptable (this will be determined by the Executive Committee on a case by case basis)

Classroom Broker / Reseller

UKATA allows all Professional Members the opportunity to offer third party asbestos training via a bona fide broker. UKATA requires that any broker entering into such a partnership with a Professional Member shall provide a signed agreement confirming such. This agreement does not constitute any kind of contract between the two parties.

Professional members can utilise third party organisations, who are not UKATA members, to assist in marketing, advertising and selling their UKATA classroom training courses on their behalf. To ensure integrity, the UKATA member’s company name and details of ownership must be advertised at the point of sale and throughout any marketing materials.

The third party organisation must demonstrate that they are not the owner of the UKATA course and must explain this to any prospective purchaser. They must also be a fully operational trading company (i.e. not a dormant company) and not act as a “front” for another organisation. If any third party organisation should not meet these requirements on behalf of the Member, then that Member will be held accountable for any breach and could face disciplinary action.

Any member agreeing or engaging a third party organisation to advertise their UKATA course must demonstrate, by way of a formal written and signed agreement, confirmation that the third party organisation is not the owner of the course and that they will in turn abide by these Rules of Membership as outlined above. This agreement will be checked by the UKATA office to verify compliance. If this is found to be satisfactory the member can allow the third party organisation to implement their “in partnership” logo on certificates. If un-successful, or if no formal agreement can be demonstrated, the “in partnership” logo must not be used on the certificates.